I am a physician, currently practicing as an Anesthesiologist. My other passions are finance and investments. As of 2013, I have passed all three levels of the Chartered Financial Analyst (CFA) exams, all in my first attempts. I received my Masters of Business Administration degree in 2008. I received my certification as a securities specialist from the Philippine Stock Exchange in 2009.
The 2015 Australian Open Men’s and Women’s Singles Finalists are playing for the championship. Get a piece of the action by wearing their outfits. Don’t know where to buy them and how much they cost? This post will help you.
For two weeks, we have seen tennis players at the 2015 Australian Open wear the same outfits over and over again. There’s a reason for that. There’s also a reason why those clothes (or variations of them) are available in stores now. That reason is for you to buy them. That’s marketing for you.
Some outfits looked great. Some outfits looked hideous. At the end of the day (or tournament in this case), only the outfits of the tennis stars matter. That’s why they are paid the big bucks.
Federer and Nadal obviously got the best kits from Nike. Does anyone want to buy the outfits that handed Roger and Rafa early eliminations? Nah, I’ll pass on those. I’m buying what the winners were wearing.
Here are the outfits of the 2015 Australian Open Men’s Singles finalists, where to buy them, and how much they cost:
Buy the shirt at Uniqlo for US$ 49.90. The white version which Novak also wore is also available for the same price. (see 9983:JP latest stock information)
This post is part of a series that is related to the ongoing Australian Open 2015 tournament.
Sharapova and Sugarpova initially seemed to be a mismatch, but the combination actually makes sense.
Health and sugar don’t match. In fact, in recent years, sugar has probably earned the unhealthy reputation of bacon. Look at what has happened to Krispy Kreme.
A sport star is a bastion of fitness and if ever one will associate himself with a sugary product, the terms used will be “fuel”, “power” or “energy boost” rather than “sweet, “sugar” or “candy”.
In 2012, when Maria Sharapova, a five time grand slam tennis champion, launched Sugarpova, a line of premium candies, many were perplexed with the move.
Sharapova is the world’s highest paid female athlete, and she makes most of that money off the court by hawking products from Tag Heuer, Nike, Porsche, Cole Haan and other brands. What makes Sugarpova different from all those other brands is that it is actually Sharapova’s own business. She’s selling the candies on behalf of herself.
Sugarpova is “premium” candy; in other words, more expensive than usual candies. A 5 oz bag of Sugarpovas costs around USD 5.99, many times more than usual candy brands. Not that these candies have something to be premium about. Most premium products boast using the finest ingredients, the finest manufacturing technique (finest being either ultra modern or handmade, but never the in-between), posh packaging, or luxurious buying experience. None of these are present in or claimed by Sugarpova. Sugarpovas are expensive because of Maria Sharapova.
There have always been premium chocolates, but never premium candies. Who would have thought of coming up with premium sour balls or gummy bears? Apparently no one has, which is why Sugarpova occupies its own niche. There must be candy that’s worthy of selfies, instagrams and facebook posts. Sugarpova fills that void.
In its first three months of release, Sugarpova had sold around 250,000 bags. It has probably sold more than a million bags by now. That’s major, considering that these candies have limited availability. In fact, here in the Philippines, there’s only one store chain that carries it.
I was lucky to get a bag here in Manila. The store I went to had only two bags. One is “Quirky Sour, the other is “Quirky”. Obviously, I didn’t have to ask what the difference between the two is… Actually I did. The sales lady said one was sweet, the other was sour. I went with the non-sour one.