Is the Miss Universe Pageant an Asset or Liability to Donald Trump?

In 1996, Donald Trump acquired the Miss Universe Organization. At that time, the acquisition seemed to make a lot of sense.

The Miss Universe pageant was being seen as outdated and cheesy and Mr. Trump’s expertise in branding – after all, he has made his name in turning around real estate properties – was seen as something that would revive the pageant. “Trump puts his hand in things that are very profitable and glamorous”, said one pageant expert at that time.

Despite its dwindling audiences in developed countries, Miss Universe was still very popular in Latin America and Asia. Though already known in the United States at that time, Mr. Trump was relatively unrecognizable in the rest of the world. The pageant was supposed to endear Mr. Trump to the countries he planned to expand his businesses in.

The partnership seemed to go in the right direction. The already popular Miss Universe pageant also became known as “Donald Trump’s beauty contest” around the world. Mr. Trump’s expertise in marketing luxury projects found its way in Miss Universe. In 2001, supermodels Elle Macpherson and Naomi Campbell, hosted the Miss Universe contest, in an effort to give the pageant a more upmarket vibe.

Things began to change in 2004. Donald Trump appeared in the show “The Apprentice”. Continue reading Is the Miss Universe Pageant an Asset or Liability to Donald Trump?

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Outsourcing Gone Too Far? The Miss Philippines National Costume Drama

Outsourcing is big business. The industry is currently estimated to be worth hundreds of billions of dollars.  Companies in countries with high costs will outsource some of their processes in countries where labor and materials are cheaper yet dependable.

But are there limits to what can or cannot be outsourced to another country? Can goods/ services of national and cultural importance be outsourced to foreign entities?

Those questions have been part of a hot topic recently in the Philippines. During the national costume presentation at the Miss Universe pageant in Doral Forida, Miss Phlippines, Mary Jean Lastimosa, wore a national costume that drew mostly negative comments on the internet.

The internet asked “What the hell was that?” Miss Philippines Mary Jean Lastimosa’s national costume for the Miss Universe pageant in Doral. Image from Jory Rivera/ OPMB worldwide

 

Some compared her dress to a wedding cake. Some compared her outfit to a multi-flavored ice cream combo. Some compared her outfit to a float filled with flowers. On a more serious note, many questioned the relevance of her outfit to Filipino culture.  Continue reading Outsourcing Gone Too Far? The Miss Philippines National Costume Drama