Deconstructing the Dunkin’ Donuts 3-3-12 Promo: How Much Did I Save and Why Dunkin Benefits More From the Deal

In this post, I am not just going to calculate the discount from a run-of-the-mill Dunkin’ Donuts food promo (because that would be too easy), but also try to connect it to the concept of self-interest and the invisible hand. By the way, this is NOT an advertorial. This is a legitimate post y’all.   I love donuts and I love promos more. Upon entering a neighborhood Dunkin’ Donuts (DNKN:US see latest stock quote), I planned to take out one – or maybe two – donuts home. However, I saw this poster.

Dunkin Donuts 3-3-12 promo
Is this really a great deal? Poster of Dunkin’ donuts 3-3-12 promo. Image from official Dunkin’ Donuts Philippines twitter account

The franchise owner for Dunkin’ Donuts in the Philippines is Golden Donuts Incorporated. The promo price for this box of donuts is PHP 199 (USD 4.51). If I buy the donuts separately, this is what I’ll have to pay:

  • 3 premium donuts – PHP 35 each – total of  PHP 105
  • 3 regular donuts –     PHP 20 each – total of PHP 60
  • 12 munchkins –          PHP 4 each  –  total of PHP 48

Separately, the donuts cost a total of PHP 213, so there’s a savings of PHP 14 (USD 29 cents) or 6.6% with the promo. In my opinion, that small a discount is not really a good deal. Continue reading Deconstructing the Dunkin’ Donuts 3-3-12 Promo: How Much Did I Save and Why Dunkin Benefits More From the Deal