Health and Finance: The “January Effect” for Fitness and the Associated “Failed” Statistics

One of my earliest posts this month was about the “January effect”¬†for stock investments.

It seems that there is also this kind of phenomenon when it comes to fitness. Here are possible reasons why people care more about their physical fitness during January:

  • Many people eat a lot during the holidays and they will want to shed the extra pounds gained.
  • The start of the year also brings about “new year’s resolutions”. To be more physically fit is a popular goal.
  • Many gyms and fitness related companies offer discounts and various promotions at the start of the year. Of course, they may be doing that to take advantage of the higher fitness interest among consumers; a chicken or egg situation perhaps.
  • For some reason, many of those who want to get fit but have been putting it off for months, will choose to start in January.
  • Gym newcomers will prefer to be in the company of newcomers. January is the best month for this purpose.

Like investments though, the highs in January may not necessarily be sustained for the rest of the year, and Facebook has the answer. Continue reading Health and Finance: The “January Effect” for Fitness and the Associated “Failed” Statistics