The ‘Eat Bulaga’ Lesson: How It Got To Younger Audiences Through #AlDub

In recent years, there has been a perception that Eat Bulaga, a Philippine noontime variety show, is for a more mature crowd. It’s the moms, dads, uncles, aunts and grandparents at home that still loyally watch them. Eat Bulaga’s rival, It’s Showtime, is reputed to more popular to the younger, more social media savvy crowd.

Fast Forward to 2015, Eat Bulaga connected big with the younger market through #AlDub. If there was a Philippine version of “breaking the internet”, the Aldub phenomenon did it on August 8.

Alden Richards and Yaya Dub or  "AlDub" in Eat Bulaga
Alden Richards and Yaya Dub #AlDub in Eat Bulaga on the #Yakie wedding day. Screengrab from Eat Bulaga official Facebook page

 

If you want to see the August 8 episode that the netizens went crazy about, go the Eat Bulaga Facebook page here.

How did Eat Bulaga find success with younger audiences? Here’s how the show got things right.

Continue reading The ‘Eat Bulaga’ Lesson: How It Got To Younger Audiences Through #AlDub

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Picture Perfect: Ten Ridiculous Things People Do When Asked to Submit A Professional Looking Recent Photo

I also have an upcoming stint as a speaker for a conference. I’m going to talk about investments to a group of doctors. They asked me to submit a picture for the marketing materials and the conference program handbook.

There’s a problem. I don’t have respectable and professional looking photos of myself. Well I do, but they are framed graduation pictures from decades past, so they are no longer appropriate.

Can I use this picture? Errrr, a  lot of people seem to use them in their profile pics.

facebook default no profile pic
If I use this pic, people may recognize me from Facebook – “Hey, aren’t you the default avatar guy?” Facebook default no profile pic. Image from Facebook.com

 

When asked to submit a professional looking photo, these are the ridiculous things people do:  – I’m guilty of many of these by the way.

 

Continue reading Picture Perfect: Ten Ridiculous Things People Do When Asked to Submit A Professional Looking Recent Photo

Health and Finance: The “January Effect” for Fitness and the Associated “Failed” Statistics

One of my earliest posts this month was about the “January effect” for stock investments.

It seems that there is also this kind of phenomenon when it comes to fitness. Here are possible reasons why people care more about their physical fitness during January:

  • Many people eat a lot during the holidays and they will want to shed the extra pounds gained.
  • The start of the year also brings about “new year’s resolutions”. To be more physically fit is a popular goal.
  • Many gyms and fitness related companies offer discounts and various promotions at the start of the year. Of course, they may be doing that to take advantage of the higher fitness interest among consumers; a chicken or egg situation perhaps.
  • For some reason, many of those who want to get fit but have been putting it off for months, will choose to start in January.
  • Gym newcomers will prefer to be in the company of newcomers. January is the best month for this purpose.

Like investments though, the highs in January may not necessarily be sustained for the rest of the year, and Facebook has the answer. Continue reading Health and Finance: The “January Effect” for Fitness and the Associated “Failed” Statistics