Did Cebu Pacific Cash In On the AlDub Phenomenon Without Paying or Even Asking for Permission?

AlDub (stands for the love team of Alden Richards and Yaya Dub) is breaking all sorts of social media records recently. Ratings for Eat Bulaga, the show that features the two, are at their highest in years. 

It is expected that many companies will cash in on the popularity of the AlDub phenomenon. To get the business of the millions of AlDub fans, these companies (especially the larger ones), should compensate Eat Bulaga, Alden and Maine Mendoza (who plays Yaya) for riding on the trend. This is especially true if the likeness of “AlDub” is used.

#ALDUBest seat sale Cebu Pacific
Did Alden and Yaya Dub even know about this promo? #ALDUBest seat sale Cebu Pacific. Screengrab from Cebu Pacific twitter account

 

Wait…. Did Cebu Pacific just sign Alden and Maine as endorsers? Did Cebu Pacific even ask permission from the producers of Eat Bulaga?

Continue reading Did Cebu Pacific Cash In On the AlDub Phenomenon Without Paying or Even Asking for Permission?

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The ‘Eat Bulaga’ Lesson: How It Got To Younger Audiences Through #AlDub

In recent years, there has been a perception that Eat Bulaga, a Philippine noontime variety show, is for a more mature crowd. It’s the moms, dads, uncles, aunts and grandparents at home that still loyally watch them. Eat Bulaga’s rival, It’s Showtime, is reputed to more popular to the younger, more social media savvy crowd.

Fast Forward to 2015, Eat Bulaga connected big with the younger market through #AlDub. If there was a Philippine version of “breaking the internet”, the Aldub phenomenon did it on August 8.

Alden Richards and Yaya Dub or  "AlDub" in Eat Bulaga
Alden Richards and Yaya Dub #AlDub in Eat Bulaga on the #Yakie wedding day. Screengrab from Eat Bulaga official Facebook page

 

If you want to see the August 8 episode that the netizens went crazy about, go the Eat Bulaga Facebook page here.

How did Eat Bulaga find success with younger audiences? Here’s how the show got things right.

Continue reading The ‘Eat Bulaga’ Lesson: How It Got To Younger Audiences Through #AlDub