AlDub (stands for the love team of Alden Richards and Yaya Dub) is breaking all sorts of social media records recently. Ratings for Eat Bulaga, the show that features the two, are at their highest in years.
It is expected that many companies will cash in on the popularity of the AlDub phenomenon. To get the business of the millions of AlDub fans, these companies (especially the larger ones), should compensate Eat Bulaga, Alden and Maine Mendoza (who plays Yaya) for riding on the trend. This is especially true if the likeness of “AlDub” is used.
Wait…. Did Cebu Pacific just sign Alden and Maine as endorsers? Did Cebu Pacific even ask permission from the producers of Eat Bulaga?
Continue reading Did Cebu Pacific Cash In On the AlDub Phenomenon Without Paying or Even Asking for Permission?