#ParaSaEkonomiya : Philippine Finance Social Media Roundup

Social media is in everything this days, even in finance and investments. Unfortunately, finance related stuff doesn’t really trend in social media; at least here in the Philippines. The hashtag #ParaSaEkonomiya (For the Economy) is often used these days, but most of the posts don’t really relate to the economy. Sadly that hashatag has become a punchline.

Beginning with this post, Finance MD will regularly feature social media posts related to Philippine finance and investments. #ParaSaEkonomiya indeed.

 

Balikbayan boxes Change.org petition - Confirmed Victory
Confirmed Victory! – Change.org petition to stop new Customs rules on Balikbayan boxes. Screengrab from change.org.

First up is the petition against the new Bureau of Customs rules on “Balikbayan” boxes. Why are a lot of people opposed to these new rules?

Continue reading #ParaSaEkonomiya : Philippine Finance Social Media Roundup

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@Senyora and Her Ilk – Are Parody Social Media Accounts the New Tastemakers?

Senyora Santibanez @Senyora is the Philippines’ most popular twitter parody account, so much so that it is actually the 47th most popular among all twitter accounts in the country. It’s safe to say that she’s more famous and has more clout than most real celebrities in the Philippines.

Here are the impressive stats for @Senyora: (twitter account here)

Senyora Santibanez twitter stats as of August 2015
The account may be a parody, but its stats are not something to laugh at, Senyora Santibanez @Senyora twitter stats as of August 2015. Screengrab from twittercounter.com

 

With those stats, she must wield a lot of power – but does she even earn from it?

Continue reading @Senyora and Her Ilk – Are Parody Social Media Accounts the New Tastemakers?

The ‘Eat Bulaga’ Lesson: How It Got To Younger Audiences Through #AlDub

In recent years, there has been a perception that Eat Bulaga, a Philippine noontime variety show, is for a more mature crowd. It’s the moms, dads, uncles, aunts and grandparents at home that still loyally watch them. Eat Bulaga’s rival, It’s Showtime, is reputed to more popular to the younger, more social media savvy crowd.

Fast Forward to 2015, Eat Bulaga connected big with the younger market through #AlDub. If there was a Philippine version of “breaking the internet”, the Aldub phenomenon did it on August 8.

Alden Richards and Yaya Dub or  "AlDub" in Eat Bulaga
Alden Richards and Yaya Dub #AlDub in Eat Bulaga on the #Yakie wedding day. Screengrab from Eat Bulaga official Facebook page

 

If you want to see the August 8 episode that the netizens went crazy about, go the Eat Bulaga Facebook page here.

How did Eat Bulaga find success with younger audiences? Here’s how the show got things right.

Continue reading The ‘Eat Bulaga’ Lesson: How It Got To Younger Audiences Through #AlDub

(Re)Born This Way: The Importance of Brand Reinvention

The image of a product, company, organization or individual might get tarnished, outdated, or irrelevant. This is when brand reinvention becomes necessary. When Lady Gaga received a standing ovation from Hollywood A Listers after she sang “The Sound of Music” medley at the Academy Awards, many observers saw that as the culmination of her reinvention.

Lady Gaga
Lady Gaga “Sound of Music” tribute at the 87th Academy Awards. Gif by micdotcom of Tumblr from the Oscar telecast

 

When a brand loses a significant part of its relevance, fan base, or income – just like what Lady Gaga experienced in recent years – reinvention becomes necessary.  Continue reading (Re)Born This Way: The Importance of Brand Reinvention