I am a physician, currently practicing as an Anesthesiologist. My other passions are finance and investments. As of 2013, I have passed all three levels of the Chartered Financial Analyst (CFA) exams, all in my first attempts. I received my Masters of Business Administration degree in 2008. I received my certification as a securities specialist from the Philippine Stock Exchange in 2009.
One of the hospitals I work for proudly displayed the Superbrands seal in its posters when it was awarded one years ago so I assumed then that this award was totally legit and prestigious.
Fast forward to 2015 and here are the awardees:
One of the brands awarded above was the subject of three advisories (cease and desist orders for alleged investment related “modus operandi”) from the Securities and Exchange Commission (SEC) Philippines.
The three advisories were issued against that brand in February, March and April 2015. Superbrands handed out its awards May 2015 (see image above). Wow! How did that happen?
The image of a product, company, organization or individual might get tarnished, outdated, or irrelevant. This is when brand reinvention becomes necessary. When Lady Gaga received a standing ovation from Hollywood A Listers after she sang “The Sound of Music” medley at the Academy Awards, many observers saw that as the culmination of her reinvention.