(Re)Born This Way: The Importance of Brand Reinvention

The image of a product, company, organization or individual might get tarnished, outdated, or irrelevant. This is when brand reinvention becomes necessary. When Lady Gaga received a standing ovation from Hollywood A Listers after she sang “The Sound of Music” medley at the Academy Awards, many observers saw that as the culmination of her reinvention.

Lady Gaga
Lady Gaga “Sound of Music” tribute at the 87th Academy Awards. Gif by micdotcom of Tumblr from the Oscar telecast

 

When a brand loses a significant part of its relevance, fan base, or income – just like what Lady Gaga experienced in recent years – reinvention becomes necessary.  Continue reading (Re)Born This Way: The Importance of Brand Reinvention

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