Tag: Promotions

Did Cebu Pacific Cash In On the AlDub Phenomenon Without Paying or Even Asking for Permission?

AlDub (stands for the love team of Alden Richards and Yaya Dub) is breaking all sorts of social media records recently. Ratings for Eat Bulaga, the show that features the two, are at their highest in years. 

It is expected that many companies will cash in on the popularity of the AlDub phenomenon. To get the business of the millions of AlDub fans, these companies (especially the larger ones), should compensate Eat Bulaga, Alden and Maine Mendoza (who plays Yaya) for riding on the trend. This is especially true if the likeness of “AlDub” is used.

#ALDUBest seat sale Cebu Pacific
Did Alden and Yaya Dub even know about this promo? #ALDUBest seat sale Cebu Pacific. Screengrab from Cebu Pacific twitter account

 

Wait…. Did Cebu Pacific just sign Alden and Maine as endorsers? Did Cebu Pacific even ask permission from the producers of Eat Bulaga?

Continue reading Did Cebu Pacific Cash In On the AlDub Phenomenon Without Paying or Even Asking for Permission?

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Love All Kinds of Love: Did Bench Create a Fake Controversy With its Gay Couple Billboard Ad?

The “Love All Kinds of Love” ad campaign by Bench (a Philippines’ based clothing brand) is heating up social media with its “defaced” billboard featuring a gay couple. Was the billboard vandalized? Was the billboard censored? or Did Bench marketing staff do the defacing themselves to generate controversy? Is other words, is #PaintTheirHandsBack just an elaborate gimmick?

The Philippines is home to more than 100 million people, so there must be a lot of gay people in the country. Fashion is also one of the industries that seem to be gay tolerant. Bench, a Philippines based clothing brand that now has an international presence, unveiled its ad campaign just in time for Valentine’s. The campaign, titled “Love All Kinds of Love”, featured platonic love between a grandmother (veteran Filipina actress Gloria Romero) and her grandson, and romantic love between straight, gay and lesbian couples.

This was the gay couple ad photo. It features Vince Uy and Nino Gaddi Continue reading Love All Kinds of Love: Did Bench Create a Fake Controversy With its Gay Couple Billboard Ad?

Philippines’ Best Valentines Deals for 2015

Valentine’s Day is coming. For many businesses, this is the time to make a lot of money from lovestruck consumers. Fortunately, there are still good deals out there. Finance MD has chosen the best ones for Valentine’s.

I looked for the best Valentine’s deals out there. From champagne, to concerts, to peanut butter, and even the ‘red room of pain’ – I have it all. Here are the best sales, promos, freebies, contests, etc. in my opinion:

Continue reading Philippines’ Best Valentines Deals for 2015