Love All Kinds of Love: Did Bench Create a Fake Controversy With its Gay Couple Billboard Ad?

The “Love All Kinds of Love” ad campaign by Bench (a Philippines’ based clothing brand) is heating up social media with its “defaced” billboard featuring a gay couple. Was the billboard vandalized? Was the billboard censored? or Did Bench marketing staff do the defacing themselves to generate controversy? Is other words, is #PaintTheirHandsBack just an elaborate gimmick?

The Philippines is home to more than 100 million people, so there must be a lot of gay people in the country. Fashion is also one of the industries that seem to be gay tolerant. Bench, a Philippines based clothing brand that now has an international presence, unveiled its ad campaign just in time for Valentine’s. The campaign, titled “Love All Kinds of Love”, featured platonic love between a grandmother (veteran Filipina actress Gloria Romero) and her grandson, and romantic love between straight, gay and lesbian couples.

This was the gay couple ad photo. It features Vince Uy and Nino Gaddi Continue reading Love All Kinds of Love: Did Bench Create a Fake Controversy With its Gay Couple Billboard Ad?

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