Networking at the Gym: The Do’s and Don’ts

Fitness gyms have now become popular places to network. Personally, I have made friends and business contacts in gyms with people that I won’t usually meet in my own professional circle. If networking will be one of your purposes in going to the gym, aside from staying fit of course, here are some of the things you should and should not do.

Networking at the Gym
When it comes to networking, gyms are like golf courses now. Image from philipscorp.com

Continue reading Networking at the Gym: The Do’s and Don’ts

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(Re)Born This Way: The Importance of Brand Reinvention

The image of a product, company, organization or individual might get tarnished, outdated, or irrelevant. This is when brand reinvention becomes necessary. When Lady Gaga received a standing ovation from Hollywood A Listers after she sang “The Sound of Music” medley at the Academy Awards, many observers saw that as the culmination of her reinvention.

Lady Gaga
Lady Gaga “Sound of Music” tribute at the 87th Academy Awards. Gif by micdotcom of Tumblr from the Oscar telecast

 

When a brand loses a significant part of its relevance, fan base, or income – just like what Lady Gaga experienced in recent years – reinvention becomes necessary.  Continue reading (Re)Born This Way: The Importance of Brand Reinvention