Fitness gyms have now become popular places to network. Personally, I have made friends and business contacts in gyms with people that I won’t usually meet in my own professional circle. If networking will be one of your purposes in going to the gym, aside from staying fit of course, here are some of the things you should and should not do.
The image of a product, company, organization or individual might get tarnished, outdated, or irrelevant. This is when brand reinvention becomes necessary. When Lady Gaga received a standing ovation from Hollywood A Listers after she sang “The Sound of Music” medley at the Academy Awards, many observers saw that as the culmination of her reinvention.
When a brand loses a significant part of its relevance, fan base, or income – just like what Lady Gaga experienced in recent years – reinvention becomes necessary. Continue reading (Re)Born This Way: The Importance of Brand Reinvention