Did Cebu Pacific Cash In On the AlDub Phenomenon Without Paying or Even Asking for Permission?

AlDub (stands for the love team of Alden Richards and Yaya Dub) is breaking all sorts of social media records recently. Ratings for Eat Bulaga, the show that features the two, are at their highest in years. 

It is expected that many companies will cash in on the popularity of the AlDub phenomenon. To get the business of the millions of AlDub fans, these companies (especially the larger ones), should compensate Eat Bulaga, Alden and Maine Mendoza (who plays Yaya) for riding on the trend. This is especially true if the likeness of “AlDub” is used.

#ALDUBest seat sale Cebu Pacific
Did Alden and Yaya Dub even know about this promo? #ALDUBest seat sale Cebu Pacific. Screengrab from Cebu Pacific twitter account

 

Wait…. Did Cebu Pacific just sign Alden and Maine as endorsers? Did Cebu Pacific even ask permission from the producers of Eat Bulaga?

Continue reading Did Cebu Pacific Cash In On the AlDub Phenomenon Without Paying or Even Asking for Permission?

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#ParaSaEkonomiya : Philippine Finance Social Media Roundup

Social media is in everything this days, even in finance and investments. Unfortunately, finance related stuff doesn’t really trend in social media; at least here in the Philippines. The hashtag #ParaSaEkonomiya (For the Economy) is often used these days, but most of the posts don’t really relate to the economy. Sadly that hashatag has become a punchline.

Beginning with this post, Finance MD will regularly feature social media posts related to Philippine finance and investments. #ParaSaEkonomiya indeed.

 

Balikbayan boxes Change.org petition - Confirmed Victory
Confirmed Victory! – Change.org petition to stop new Customs rules on Balikbayan boxes. Screengrab from change.org.

First up is the petition against the new Bureau of Customs rules on “Balikbayan” boxes. Why are a lot of people opposed to these new rules?

Continue reading #ParaSaEkonomiya : Philippine Finance Social Media Roundup